Learn How Havaianas Used AI to Boost Profits and Cut Returns — Without Rebuilding Their Tech Stack
Join Cindy Shepherd, DTC Director at Havaianas USA, for a live strategy session on how they applied Augmented E-commerce to drive real business outcomes.
📅 Date & Time: July 16th · 9AM PST · 12PM EST · 6PM CET
🎙️ Speaker: Cindy Shepherd, DTC Director @ Havaianas USA
🎁 Bonus: Attend live to win a Free AI Readiness Assessment ($797 value)
This isn’t a webinar. It’s a practical playbook.
Discover how one of the world’s most iconic brands tackled one of their biggest profitability killers—size-related returns—and turned it into a strategic advantage.
✅ How to grow conversions by 24% with no extra dev work
✅ The 3 simple tactics that boosted AOV by 13%
✅ How Augmented E-commerce cut returns by 40%
✅ What most AI vendors get wrong—and how to avoid it
Bonus: Get the exact framework Havaianas used to drive results—in your own store.
Who This Is For
This is for you if you’re a:
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VP / Head of E-commerce
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Chief Digital Officer
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Director of CX / Conversion
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Brand leader tired of bloated AI promises and flat results
Why It Matters Now
The gap is growing between brands using AI to cut costs and grow revenue—and those just testing tools.
This session will show you how to turn AI into a profit engine, not just a buzzword.
“We didn't need new tech. We needed a smarter approach.”
— Cindy Shepherd, Havaianas USA
Francois Silvain
Co-Founder and CEO NewEcom.AI
Francois is a Serial entrepreneur, 10 years of experience in Digital Transformation and Ecommerce in the retail industry and more than 20 years of experience in the software industry. He served as CTO for international at Alpargatas Group, CTO of Coravin and Vice President at SAP Global Business Incubator. At NewEcom.AI, Francois' mission is to provide e-commerce leaders with a powerful AI tool to optimize customer engagement, increase conversions, and drive revenue growth.
Cindy Shepherd
DTC Director at Havaianas USA
Cindy Shepherd is an accomplished retail leader with over 15 years of experience in the fashion industry and 10 years managing digital sales. She is currently the DTC Director for Havaianas North America, managing Ecommerce, Marketplace and Retail Store channels. Cindy has a proven track record of increasing revenue and profitability, optimizing branded customer experiences while leveraging technology and building teams focused on acquisition, retention and operations.
Jo Lambadjieva
Founder and CEO of Amazing Wave
Jo Lambadjieva is an entrepreneur and AI expert in the e-commerce industry. She is the founder and CEO of Amazing Wave, an agency specializing in AI-driven solutions for e-commerce businesses. With over 14 years of experience in digital marketing, agency work, and e-commerce, Joanna has established herself as a thought leader in integrating AI technologies for business growth. Jo is also the publisher of the AI For Ecommerce newsletter currently read by more than 40,000 ecommerce professionals.
Spots are limited—and this one’s filling fast.
If you want AI that delivers measurable, compound impact (not just dashboards), this is your blueprint.
👉 Reserve your seat now to unlock the Havaianas playbook.